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Franixo Journal

The field guide to AI search visibility

Practical research, frameworks and analysis for teams navigating how brands are discovered, cited and recommended by AI.

What we cover

  1. 01

    AI visibility

    Measure where and why brands appear in AI-generated answers.

  2. 02

    GEO strategy

    Turn search shifts into focused content and growth decisions.

  3. 03

    Citation intelligence

    Understand the sources shaping AI recommendations.

Split illustration comparing traditional SEO, shown as a Google results page for project management tools, with Generative Engine Optimization, shown as an AI assistant answering the same question, as people walk two paths labeled search engines and AI search & answers.

· 18 minutes read

GEO vs SEO: Key Differences, Similarities & Strategy

Compare GEO vs SEO, learn how generative engine optimization differs from traditional search optimization, and see how both work together to improve AI and search visibility.

A ChatGPT conversation showing incorrect pricing and feature claims about a product, next to a panel listing the resulting impact on a brand: lost customers, damaged trust, increased operational cost, and missed revenue.

· 5 minutes read

The Cost of AI Hallucinations for Brands

When AI assistants get your pricing, features, or policies wrong, it doesn't just create confusion — it leads to lost customers, damaged trust, and real revenue impact.

A dashboard comparing brand mention and recommendation rates across ChatGPT, Perplexity, Claude, and Google AI Overviews.

· 6 minutes read

2026 AI Search Visibility: Which Platforms Are Brands Visible On?

Discover brand visibility rates across ChatGPT, Perplexity, and Claude, and uncover your market share in AI search.

Split illustration comparing a traditional Google search results page with an AI chat assistant answering the same query, as a crowd of people follows a road that forks from search traffic toward AI conversations.

· 9 minutes read

Traditional SEO vs. GEO: Where Is Search Traffic Shifting?

Ranking first on Google does not guarantee visibility in AI Overviews. Identify your AI visibility with Franixo and take the necessary actions to improve it.

A businessperson touching a search bar overlaid with an AI assistant icon.

· 5 minutes read

Why Is My Brand Not Showing Up in ChatGPT? How to Measure Your AI Visibility

Learn why your brand may be missing from ChatGPT, Gemini, Perplexity and Claude answers, and how to measure and improve your AI search visibility.

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